![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/91e8c5486c9c3b66b251406b360ff8b5/03b384aa-766f-45bf-bec2-2efbafcb8954_rw_1200.jpg?h=14dfabdea303d75e66a432e0f4492567)
I was tasked by Art&Craft to create a branding proposal for a souvenir collection line to promote the beautiful city of Sibiu.
Sibiu is a town in Transylvania built by 12th-century Saxon settlers and renowned for its traditional landscape and Gothic architecture. In a Forbes article from 2008, Sibiu was named the 8th most idyllic place to live in Europe.
For this reason, I picked the theme and name of the collection to be “Idyllic Sibiu”.
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/91e8c5486c9c3b66b251406b360ff8b5/c1d4a9ca-ab75-43e5-a02a-d500122be3ce_rw_1200.jpg?h=50ae53214a92b4ec703ee9625eb5d02c)
For branding guidelines, I focused on evoking a traditional feel, and chose to combine Gothic style elements with traditional Romanian folk ornamental motifs.
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/91e8c5486c9c3b66b251406b360ff8b5/8c417c18-3647-4fdd-a10d-a1e1f9b74ee0_rw_1200.jpg?h=1228bc34e45dfd482e52b8cb24037913)
I also used the external resource site motivector.ro for additional ornamental motifs.
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/91e8c5486c9c3b66b251406b360ff8b5/92450d8b-f440-45ae-96a2-a4b240425f0b_rw_1200.jpg?h=6b076f3af66e5f5d6112f742cd1afa5f)
Various souvenir examples:
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/91e8c5486c9c3b66b251406b360ff8b5/16dba8ac-2332-4ab4-9ab7-bf82c85ec028_rw_1200.jpg?h=32182fef6d529c79766128e8d172bd8a)
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/91e8c5486c9c3b66b251406b360ff8b5/c3bdb11d-04a2-4b83-a524-73933f78b1fa_rw_1200.jpg?h=f948095072afe047c0244bee0429893a)
![](https://pro2-bar-s3-cdn-cf4.myportfolio.com/91e8c5486c9c3b66b251406b360ff8b5/5577cf74-8913-4284-bdd9-42f23ad5ec36_rw_1200.jpg?h=cae98dfb51b009e1245651f93e9ba56f)
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/91e8c5486c9c3b66b251406b360ff8b5/c909eaf0-0e4c-4c4d-9258-0d9103c60f13_rw_1200.jpg?h=13b01ed88724d15c2d37371b9867f8d0)
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/91e8c5486c9c3b66b251406b360ff8b5/afca8fae-e477-4658-89b9-4917db5a0b59_rw_1200.jpg?h=b362bddb94933520b4e102b8ce99bf04)
Thank you for viewing.